Impact of Social Media and Digital Marketing to Small Businesses

Table Of Contents

Ever feel like you’re putting in hours on social media without seeing any real results? Wonder if there’s a better, more affordable way to reach new customers? Or worry that your small business will get lost in the noise of bigger brands?

It is safe to say that, in this day and age, the number of people active on social media far outweighs those who aren’t. The effect of social media, in a general context, is immense. Trends fly in and out; events happening across the globe show up in real time, and word of mouth travels faster with online platforms. Knowing this, imagine how powerful social media and digital marketing can be for small and start‑up businesses looking to build a brand and share product information quickly.

Generates sales

Word of mouth travels fast in the online realm and is a very potent tool that helps brands reach a wide audience in a shorter period of time compared to when it is done in the physical world. Reaching more people means increased sales.

For example, a neighborhood coffee shop shared behind‑the‑scenes videos of latte art on Instagram. Within weeks, foot traffic doubled and online orders surged—without spending on paid ads.

Quick wins to boost sales:

  • Post high‑quality product photos or videos daily
  • Encourage customers to tag your business in their posts
  • Run limited‑time offers and track coupon codes

Provides low-cost marketing strategy

Advertising has never been this cheap. Make use of visuals to sell your brand! A little bit of creativity goes a long way when it comes to promoting businesses online and it is all that’s needed to catch market’s attention. People spend a ton of time browsing through their phones, so once they see a promotion with eye-catching design, they’re instantly hooked.

Budget-friendly tactics:

  • Create a free business profile on major platforms
  • Use stories and reels for quick, engaging updates
  • Partner with micro-influencers for barter collaborations

Expands business

Companies always got to have somewhere to start, right? A few bakeries in New York that sell scrumptious cookies have evolved since establishing a social media marketing strategy. More people talked about their store, more customers started piling in, sales went through the roof, and the business eventually branched out to multiple locations. The possibilities are endless!

Expansion tips:

  • Sell products directly on social platforms (social commerce)
  • Test small ad budgets to identify what resonates
  • Use analytics to find new markets and customer segments

Sustains company presence

There is no better way to stay relevant than to keep up with social media. The more people see your business content online, the more engaged they are with the products or services you are promoting. Just like that quote, “Out of sight, out of mind.” People love to keep track with brands and, today, they’re drawn to businesses that speak up on current issues and trends.

Stay consistent:

  • Post 3–5 times a week with a mix of educational, behind-the-scenes, and promotional content
  • Repurpose top-performing posts into email newsletters or blog posts
  • Update old content with fresh data and visuals to keep it searchable

Improves customer relations

Flourishing businesses know how to connect with the people they are serving. Online presence ensures your market gets top-quality customer service as it allows you to receive first-hand customer feedback. Passive complaints should be answered promptly to provide superior service; otherwise they can easily cause a rift between the vendor and the customer.

Best practices for engagement:

  1. Monitor comments and messages daily
  2. Thank customers for positive feedback publicly
  3. Address complaints calmly and offer solutions
  4. Share user-generated content to show appreciation

Refresh, Engage, Repeat

Your audience’s needs evolve—and so should your content. Update posts with new info, swap out outdated visuals, and test different formats like polls or live videos.

Action steps:

  • Audit your top 5 posts monthly and refresh them
  • Ask your audience questions: “What’s your biggest marketing challenge?” or “Which platform brings you the most customers?”
  • Invite readers to comment, share, and subscribe

Share this post if you found it useful, and drop a comment with your biggest takeaway. Stay visible. Stay connected. Keep growing.

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About William Torres

The owner and CEO of Keyforge Web Design SEO Philippines Inc. His passions extend beyond the boardroom, to the church, and the simple joy of a good cup of coffee. Visit his LinkedIn profile.

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