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I can still vividly recall a time when marketing in the Philippines mainly revolved around placing ads on TV and shelling out for newspaper spots. It’s surprising how quickly everything…

Google’s search algorithm updates have consistently reshaped the landscape of digital marketing by influencing how websites gain and maintain visibility in search results. In December 2024, Google unveiled two major…

Google’s journey in refining search results is a never-ending process, one marked by regular updates to its algorithms. As listed in Google’s update history, these updates are crucial steps in…

In the digital age, the competition for online visibility is fiercely relentless. Among the various strategies employed to gain a significant edge in this digital race, Search Engine Optimization (SEO)…

In the dynamic landscape of today’s digital age, a frequently asked question arises: “What are the three major forms of digital direct marketing?” Amidst the plethora of online marketing strategies…

Ever wondered why your Squarespace website isn’t attracting the traffic it deserves? What if I told you that the answer might lie in those tiny, seemingly insignificant words we call…

Introduction to SEO Website Architecture Creating a well-structured website is essential for successful search engine optimization. It helps search engines navigate and understand your content. And it makes it easier…

Key Takeaway: Local SEO is worth it for businesses: Implementing local SEO strategies can significantly improve a business’s online visibility, ultimately leading to increased website traffic, more qualified leads, and…

Are you struggling to make your online presence known? Do you want to attract more organic traffic and convert visitors into loyal customers? Look no further! In this comprehensive guide…

Voice search is rapidly transforming the way people search for information online. With the rise of virtual assistants like Siri, Alexa, and Google Assistant, voice-activated searches have become increasingly popular.…

Google Analytics 4 (GA4) will become the new standard in web analytics as Google phases out Universal Analytics. On July 1, 2023, Google UA properties will stop collecting and processing…

Do you want to see your business on social media? Today, social media is not just a platform for social interactions but a dynamic marketplace with business opportunities. The social…

You may have heard the term “mark up” before, but what does it mean? Mark up is simply how many times you will increase your cost to get a profit.…

There’s no doubt that social media has become an essential for small businesses; an area where technology, creativity and strategies meet. Social media has paved the way for small businesses…

Social media marketing is now an essential part of modern business strategy. It’s a great way to build a brand, increase awareness and boost sales. But with so many platforms,…

For any business wanting to thrive in a modern world, a robust online presence is a must. And this can be built through persistent management of social media accounts and…

More engaging It’s an apparent huge asset that digital marketing offers a vast selection of platforms where you can choose to present your brand. Along with these different platforms are…

As times go by, the world has gradually, and evidently, become technologically inclined. More and more businesses are discovering the convenience of establishing a website for efficient business marketing. With…

Ever feel like you’re putting in hours on social media without seeing any real results? Wonder if there’s a better, more affordable way to reach new customers? Or worry that…

In the heart of the digital age, when our lives are deeply entwined with the Internet, it’s easy to take the art of web design for granted. Just like a…

Search Engine Optimization (SEO) is a vital part of the digital marketing process, though most people are not fully aware of what it really covers or what makes up its…

Internet Marketing is now increasingly common, also supported by the development and growth of startups and the level of internet penetration in World society, which continues to increase every year.…

In today’s digital era, where most of our interactions and transactions occur online, the importance of SEO (Search Engine Optimization) cannot be overstated. SEO is the backbone of digital visibility,…