A pest control website and SEO campaign.
A website revamped in March 2026, followed by on-page, off-page and local SEO. An ongoing client engagement, shown through an anonymized Google Analytics report.
What the report records
1,096 users attributed to Organic Search, with 54 recorded call and inquiry key events.
The report covers 1 January to 30 September 2026. It uses Google Analytics’ First user primary channel group, so the channel identifies how a user was first acquired.
| Measure | Recorded figure | Period |
|---|---|---|
| Users attributed to Organic Search | 1,096 | January–September 2026 |
| Organic Search key events | 54 | January–September 2026 |
| Users attributed to Organic Search in September | 356 | September 2026 |
| Total users across all channels | 1,924 | January–September 2026 |
Key events are calls and thank-you-page visits after an inquiry-form submission, as confirmed by Keyforge. They are recorded conversion actions, not a deduplicated count of unique leads.
The work behind the engagement
We revamped the pest control business’s website in March 2026, then continued with on-page SEO, off-page SEO and local SEO. The client is still working with us, and the website is generating leads.
The report covers January through September, including time before and after the revamp. It shows acquisition during that period without isolating the contribution of each part of the campaign.
How calls and inquiries are measured
We track calls and visits to the thank-you page after an inquiry-form submission as key events. The Organic Search row records 54 of these actions. One person can trigger more than one event, so this figure counts actions rather than unique leads.
The first-user channel groups people by how they were initially acquired. The 1,096 Organic Search users and 54 key events belong to that grouping.
Client privacy and source
We have withheld the company and location to protect the client’s competitive position. The analytics figures come from the screenshot above; the project history and tracking definitions come from our work on the account.
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